How safe is Google revenue?
Gadgetopia is joining FM Publishing network of sites and I thought that the reasons behind it, as described in their announcement, were very interesting: “Google Adsense has tanked”. The reason as to why is not clear but it this starts to become a trend, this could pose a threat to Google’s one and only revenue stream, click-through advertisement tight to search. In today’s Web 2.0 world. this is viewed as the most efficient way for companies to spend their advertising money, much like in Web 1.0 Double Click’s banners was. So if click through starts declining and advertisers start looking for alternatives, this could create a serious issue for Google.
Interestingly, Henry Blodget is reporting the opposite after an informal poll.
CD
