Del.icio.us inside discussion at Mindcamp • 04.30.06
Alex Barnett (the only other European at Mindcamp besides me as far as I know) organized with two other guys (sorry but I did not catch their names but I think they were students doing a project on this) a session to discuss why corporations are not tagging their internal content (hence the del.icio.us inside title of the session meaning inside the firewall) as an alternative to the traditional hierarchically organized Intranets for finding corporate content. I argued that this is already done to some extent since the addition of keywording as metadata is something that all enterprise content management systems lets you do and is basically tagging. I got the impression that my suggestion that tagging was not that revolutionary as Web2.0 people tend to think was not very popular. One guy that happened to be standing next to me supported the idea in the context of tagging images in a photo library which I brought up as an example of a corporate application of tagging that is currently widely used (he worked for a stock photography company and he seemed to be very well aware of the issues as I am since one of our company products is a very broadly used digital asset management system).
I think that what makes del.cio.us revolutionary is the consumer aspect and how by having so many people tagging the same content (basically, the same web sites), the most commonly used tags emerge as the best way to describe that content and become their defacto metadata. The main difference is that in corporations, only few people are typically allowed to tag content and add metadata to it so that "wisdom of the crowds" effect never appears. Could ECM companies change that? Yes, very easily, just make the metadata editable so that every time you are finding a document or posting a document into the corporate repository you can add as many keywords to it (or tags as it is now prefered) and that effectively becomes del.icio.us. Would corporations want that? Most likely no, it is not clear that enough people will actually do that for the tags to become more useful than the officially sanctioned ones. Someone suggested that companies should have some sort of reward or micropayments system to incentive employees to do so. That guy obviously does not run a company, I highly question the extra benefit of finding things more efficiently against the extra cost. You want to reward employees to do their job and, for the majority of employees, that is not improving the metadata of corporate documents so you do not want them to spend time doing that. For corporations that finding content across the organization is very critical (like a consulting company), there are already solutions there like Autonomy’s software that basically tries to automatically extract concepts from documents across an enterprise so that you do not have to rely on user created metadata to find relevant content in a corporation.
Some people argued that del.cio.us was not going to be used in corporations because people do not understand it. Again, I highly question that, metadata has been around for tons of years and it is a pretty selfexplanatory concept (metadata, data about the data, get it?), I will agree that people do not understand del.icio.us the first time simply because their Web UI sucks.
Dave Winer was there with a "you kids do not understand anything, I blogged for 9 years and RSS already solves this problem" attitude that did not really contribute much to the discussion. I do not see how RSS helps adding the proper metadata into corporate content.
One funny remark came up from an Amazon employee that said the real problem that Amazon had categorizing their content was that "Amazon has a lot of books". No wonder, weren’t they called "the worlds largest bookstore" at some point?
CD
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