http://www.unpocodetodo.com/2007/08/19/market-correction-marketing-budget-cut/ My personal musings about a little of everything Sat, 22 Nov 2008 08:28:16 +0000 http://wordpress.org/?v=2.5 http://www.unpocodetodo.com/2007/08/19/market-correction-marketing-budget-cut/#comment-63 Oriol Sun, 19 Aug 2007 20:19:44 +0000 http://s32476.gridserver.com/2007/08/19/market-correction-marketing-budget-cut/#comment-63 mmmmm... from other point of view, you could think that the costs of the "traditional" offline marketing costs are, comparatively with the results obtained, very much higher than the online ones. Thus, you could think that in a market "correction" scenario, the companies that have huge offline marketing budgets could shift from offline to online marketing in order to cut costs... you could build a solid virtual social network with your customers with the cost of a regular big company TV campaign ;) mmmmm… from other point of view, you could think that the costs of the “traditional” offline marketing costs are, comparatively with the results obtained, very much higher than the online ones. Thus, you could think that in a market “correction” scenario, the companies that have huge offline marketing budgets could shift from offline to online marketing in order to cut costs… you could build a solid virtual social network with your customers with the cost of a regular big company TV campaign

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