Mobile 2.0 Keynote - Toni Ahonen
Here are some unedited notes from Toni´s keynote (btw, he is a great and entertainment speaker):
Don´t try to copy the Internet and squeeze it on the phone
Mobile is the 7th mass media (print, recording, cinema, radio, …, Internet)
Mobile can do anything that the previous six media can do, no other media can do that
Mobile media is unique because of always-on, personal, always carried, built in payment, creative, accurate audience info
Example of Docomo QR code as example of new apps that are useful
Talking about the 4 Cs (the flower diagram as he calls it): Connectivity, culture, commerce, community. Argues that Second Life is in the center of these 4Cs. The new mobile community and social networking opportunity is at the intersection
Talking about SeeMeTV: UGC for users with revenue sharing for the creators, role out by 3 in thre European countries, very sucessfull
Talking about Blik and how they are inventing mobile advertising and also providing examples of the success of mobile advertising in Japan
Innovation ping pong: Haboo hotel (they make $35MM a year, $5 per subscriber a year), according to him, CyWorld copied their business model in 2003, (check out “Digital Korea” by Ahonen and Oreilly). 30K business are active in CyWorld, 43% Korean population, Flirtomatic.com sold 3.5MM virtual roses (1.6MM$ revenue in a year), they have dropped subscriptions because they make money with virtual presents and advertisment.
CD
